Preethi Balasubramanian

Book: The Ease Equation: Systems + Support = Sustainable Success

If you're a solopreneur or small business owner juggling everything—from client work and content to hiring, onboarding, emails, and admin—this book is your permission slip to stop doing it all alone.

The Ease Equation is a practical guide to building a sustainable business with clarity, systems, and the right kind of support. Drawing from real-world experience as a People, Operations, and Executive Support Consultant, Preethi shares what most business owners don’t hear enough: You don’t have to wait until you're burned out or “big enough” to get help.

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Preethi Balasubramanian is an Amazon #1 Bestselling author, business coach, and speaker

who helps founders move from overwhelmed operator to intentional CEO.

With 15+ years across operations, HR, and executive support — in organisations from start-

ups to Accenture to the Carpenters' Union — she brings rare, real-world depth to conversations about leadership, systems, and sustainable success.

She is the founder of Wonder EA, author of The Ease Equation, and creator of the Mystic India for Kids and the Everyday Superpowers children's series. She speaks at the intersection of business, values, and intentional living.